If you are landing at the Varadero Airport, you can take the Viazul bus to Varadero, and vice versa. The cost will be 7cuc. But the bus does not pass frequently. In most cases, it is not practical to take the Viazul bus to and from the airport. A taxi will be much more expensive (25cuc) but you will be able to set your own schedule and be sure to arrive on time.
The other option is to take a shuttle bus to and from the airport. This usually costs 10cuc. These buses are used by the major hotels and resorts to bring clients from the airport to the hotels. But you can use them too, even if you are not staying in a hotel. In the Varadero airport, these buses wait for passengers in the parking lot. Simply approach a bus and ask them if and when they are going to Varadero. You might have to wait a few minutes until they pick up all their passengers. You pay the bus driver 10cuc and they will take you to downtown Varadero and drop you off close to your casa.
You can take one of these buses back to the airport at the end of your trip, but you would have to go to a hotel and wait for the bus there, near the lobby. These buses pass every half hour of so. Just hand the bus driver 10cuc and they will take you to the airport if there is space on the bus (usually there is).
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